The Follow-Up Fix

How personalized automation helped transform overlooked leads into a 150% pipeline increase.

01/

Client Introduction

Our client is a trusted provider of top-level developers, system architects, and business advisors for technology startups and software development firms. Whenever their customers hit a wall—whether that means needing specialized developers, improving DevOps processes, or refining collaboration practices—our client sources the right professionals to keep projects on track and delivered on time. Their ability to quickly match expertise to culture is what makes them a go-to partner for companies with ambitious timelines.

02/

The Situation

The company had recently brought in a new COO with two pressing goals: stabilize unpredictable revenue and streamline the way operations were run. While they had a healthy reputation in the DevOps space, their sales pipeline wasn’t keeping up. The COO saw opportunity in the company’s existing webinars—which were drawing 100+ attendees each month—but there was no real process to convert that interest into engaged prospects.

03/

The Issue

Despite consistent webinar attendance, lead follow-up was virtually nonexistent. Attendee lists were collected, but once the event ended, outreach stopped. If a prospect didn’t take the initiative to contact the company, they simply dropped off the radar. This meant valuable leads were being wasted, opportunities were slipping away, and revenue was riding a roller coaster.

04/

The Solution

Rather than let webinar attendees slip through the cracks, we built an automated nurture strategy that kept the conversation alive long after the event ended. The goal wasn’t just to stay top-of-mind—it was to provide real value, guide prospects through their buying journey, and give the sales team better visibility into who was most engaged. The new system combined immediate follow-up, educational content, and smart segmentation to turn interest into qualified opportunities.

Personalized Follow-Up: Every attendee received a thank-you email with a link to bonus content tailored to the webinar topic.

Six-Part Email Series: Each attendee was guided through a sequence of helpful, educational content about identifying development gaps, hiring effectively, and onboarding new team members.

Clear Conversion Path: At the end of the series, prospects were invited to start a direct conversation about their developer program needs.

Content Calendar: Together, we built a year-long calendar with bonus resources and publishing deadlines, ensuring content was ready before each webinar went live.

Engagement Tracking & Segmentation: As prospects interacted with content, we tracked their clicks and downloads, then segmented them based on the topics they engaged with most—allowing the sales team to tailor outreach to each prospect’s specific priorities.

This system not only nurtured attendees, it positioned the company as a trusted advisor throughout the buying process.

05/

The Outcome

The impact of the new system was immediate and measurable. Instead of letting hundreds of webinar attendees drift away, our client now had a reliable, structured process to keep prospects engaged, build trust, and guide them toward a sales conversation. The automation didn’t just improve efficiency—it elevated the quality of every interaction by giving the sales team clear insights into what each prospect cared about most. By closing the gap between interest and follow-up, the company transformed webinars from an awareness activity into a predictable, repeatable engine for growth.

45%

Open Rates on Follow Up Sequences

35%

Download Rate for Bonus Content

150%

Increase in Pipeline Revenue

3-5

NEW Sales Qualified Prospects Per Webinar

45%

Win Rate for Prospects from the Webinar

Brian J.

Chief Operating Officer

We would have been lost without Kevin. I could talk about the tremendous growth we've seen in sales, or the way he took time to really understand how our clients made buying decisions, but really it comes down to this: Kevin brings up the level of work around him. We very literally would not be as successful as we are as a company if Kevin hadn't worked with us. I cannot recommend him more highly.

Are You Leaving Money on the Table?

If your leads go cold after events, you’re leaving money on the table. With the right nurture strategy, every attendee becomes a warm prospect—and a percentage of them become paying clients.

LETS FIX YOUR FOLLOW UP